Delivering creative at scale with a large team requires a structured process that ensures consistency and unleashes the full potential of every collaborator. My approach to the creative process revolves around key principles, emphasizing both strategic thinking and human-centric collaboration.

The fundamental stages of my creative process include a well-informed brief, ideation following the double-diamond method, storyboards or proof of concepts, production, and iterative feedback loops with internal and external stakeholders.

Starting with the brief, I see it as more than a mere list of deliverables. A well-crafted brief should serve as a powerful tool, arming the production team with a robust consumer point of view and concrete insights that act as a springboard toward a design solution. This involves distilling the problem into concrete terms, providing a foundation for the team to build upon.

Moving into ideation, I employ the double-diamond method, opening and closing the diamond twice to foster a comprehensive exploration of ideas. This structured approach allows for effective decision-making and resource allocation, ensuring that the team dedicates the necessary time and effort to each phase.

Storyboards play a crucial role in refining the composition and correcting any large mistakes. Whether it's addressing craft-related challenges or determining the right stakeholders for feedback, this phase sets the stage for a seamless transition from pre-production to production.

Craftsmanship is a core value in my practice and I believe to understand where you’re going at the higher, strategic level, you need to understand what’s possible at the pixel level. My practice reflects the latest in 3D, 2D, live action, content-creator style ads, and illustrative productions. I pride myself on effective communication with both junior and senior creatives, fostering an environment of respect and direct feedback.

Pitching and receiving feedback is a critical stage, requiring a delicate balance between defending the idea and respecting the audience. Acknowledging that clients possess an intimate knowledge of their products, I approach feedback with a "yes and" attitude, recognizing the collaborative nature of the creative process.

Throughout my career, I've honed this creative process while collaborating with strategists and marketing teams for top-of-mind brands such as Duolingo, NYTs Games, Strava, Fair, and Splice. I'm eager to learn more about your team and its processes—let's start a conversation!