Start With Sound

Repositioned Splice as the inspiring source for music creators. Not a stock library, but where sound begins.

Creative Director: Garrett O’Brochta

Art Director: Eric Hartman

Designer (Performance & Scale): Dan Wirtheim

Production Agency: Instrument

Internal Partner: Splice Brand Team

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The Opportunity

Splice, the industry-leading sample library for music creators, needed to shed the perception that its sounds were “stock” and instead reignite performance across paid social by linking its creative credibility to real audience engagement and acquisition. The task was to translate Instrument’s Start With Sound platform into paid formats that moved audiences from awareness to action.

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The Approach

Working alongside Splice’s internal brand team and agency partner Instrument, we turned Start With Sound into a performance-ready creative system. The concept celebrated Splice’s roots in real artist collaborations and field recordings, and was refined with a handcrafted visual language tailored for both paid and organic channels. My focus was on adapting that language into layouts, assets, and storytelling optimized for scale, ensuring the work stayed expressive while driving results across placements.

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