Coaching, Cut for SocialElevated Future’s brand impact with scroll-stopping social creative built around real coaches and premium human-centered visuals.
Creative Director: Brad Johnson
Art Director & Design Lead: Dan Wirtheim
Strategist: Leah Pratley
Designers: Bex Feldman, Adam Upperman
Talent Partner: Shadow Lion (Tom Brady)
The OpportunityFuture, Tom Brady’s personalized virtual training app, needed to cut through a crowded fitness market with creative that felt personal, premium, and built to perform. The objective was to drive engagement and trial sign-ups by making content feel both approachable and expert-led while standing out in feed.
The ApproachAt Twigeo, we reframed Future’s visual language for paid social with a premium, human-centered aesthetic that conveyed trust and expertise while remaining authentic and relatable. We leaned directly into the voices of Future’s coaches, turning their real training insights into snackable, high-impact social creative that performed across placements. To enhance authenticity and boost performance, we incorporated UGC-style footage of Tom Brady, giving the work a social-native feel that also amplified credibility on platform.
The Outcome