‘One Click From Creation’
Brought Gamma’s “One Click From Creation” campaign to life with a surreal, human-centered visual system that made AI feel playful, inspiring, and instantly approachable.
Creative Director: Mélissae Elhajj
Art Direction & Design: Dan Wirtheim
Design Support: Lauren Gatta
Production Agency: Mile 80
Internal Partner: Gamma Brand Team
The OpportunityIn a crowded market of AI creative tools, Gamma needed to break out of feature-led sameness and position itself as a playful, human-centered partner for creators — moving users from the blank page to finished work with ease and imagination. The goal was a campaign that felt inspiring, accessible, and distinctly Gamma in paid social, display, and digital placements
The ApproachWorking alongside Mile 80 and Gamma’s internal creative team, we developed “One Click From Creation” as a campaign rooted in wonder and possibility. I helped craft a surreal, pointillist-inspired visual language through generative exploration and custom style development, then scaled that system into flexible assets for paid social, digital placements, and landing experiences that stood out in feed while staying true to the core idea.
The Outcome