Splice | It Start’s With Sound
Splice needed to shift perception from a “sample library” to a place where music actually begins.
Working with Instrument and Splice’s internal team, we brought the Start With Sound platform to life across the customer journey, creating work built to capture attention, build the brand, and drive action.
Selected work below. For more details or case studies, please reach out directly.
Designer · Twigeo
Splice · Instrument
Brand x Performance
A strong brand idea needs to work beyond the hero moment. We adapted Start With Sound for in-feed, in motion, and at scale without losing what made the idea distinctive.
From Idea to System
Working closely with producers, talent, and partners, I helped shape how Start With Sound came to life across touchpoints:
adapting storytelling for short-form and paid placements
turning artist-driven ideas into scalable formats
building layouts and visual systems that could flex across channels
The result was a living creative system that could evolve with the campaign without losing its identity.
Built to Perform
The creative had to do more than look good. Each asset was designed to:
capture attention quickly
communicate the value of Splice clearly
turn interest into action across the customer journey
The result was brand creative with a clear job to do, from building awareness to driving acquisition.
+22%
Lift in CTR
+15K
New subscribers
+7.2M
Impressions
Drum Award Nominee
Recognized for creative excellence for Splice’s “Start with Sound” global brand campaign.