Splice — Brand X Performance
Splice needed to shift perception — from a “sample library” to a place where music actually begins.
Working with Instrument and Splice’s internal team, we helped translate the Start With Sound platform into creative that could perform across the funnel.
Selected works below. For more details or case studies, please reach out directly.
Start with Sound
The idea was strong. The challenge was making it work everywhere — not just in brand moments, but in-feed, in motion, and at scale.
Translation Layer
Working closely with producers, talent, and partners, I helped shape how the platform showed up across touchpoints:
adapting storytelling for short-form and paid placements
translating artist-driven ideas into scalable formats
building layouts and systems that could flex across channels
This turned a single idea into a living system of creative.
Insight
Brand platforms don’t automatically translate to performance.
We had to reinterpret the idea for different formats, audiences, and behaviors — without losing what made it compelling in the first place.
Performance Bridge
Creative wasn’t just expressive — it was built to move.
Assets were designed to:
capture attention quickly
communicate value clearly
support acquisition across the funnel
Outcome
A flexible, brand-aligned system that allowed Splice to show up consistently across channels — connecting with creators while supporting performance goals.
Role
Senior Designer / Art Director
Worked across brand and performance — translating platform thinking into scalable creative alongside Instrument, Splice’s internal team, and production partners.