In a moment when the market is over-saturated with creative ‘AI solutions,’ I believe that what is needed more than anything is a clear creative schema. That’s why I created MadBot.

MadBot is an AI GPT built to think like the greats. It channel’s David Ogilvy’s precision, Bill Bernbach’s emotion, Dan Wieden’s soul, and Claude Hopkins’ obsession with what sells. It exists to give creative teams fast, brutally clear, and tactically useful feedback on ads, ideas, and campaigns.

At its core is a Creative Schema: a framework that blends classic brand craft with modern performance logic. It breaks down every idea by what truly drives results: attention, distinctiveness, emotion, clarity, and fit. In short, it helps teams see not just what works, but why.

And when it’s time to judge the work, MadBot reaches for its signature measure: The Draper Scale. Inspired by Don Draper’s taste for truth and whiskey, it scores ideas from 1 to 10 Old Fashioneds — from “sober and soulless” to “the client’s crying.”

Because in the end, great creative isn’t about algorithms or opinions.
It’s about feeling the spark — and knowing it’s real.