The Approach

Partnering with Mile 80 and our internal creative team, I helped bring Gamma’s new visual world to life. I contributed to the rebrand from a performance perspective, ensuring the creative didn’t just look good — it pulled users in. The art direction leaned into surreal pointillism, conjuring up scenes of whimsical, interstellar invention: three-eyed cats, neon mushrooms, and ideas literally orbiting planets.

This was AI with a soul — odd, vibrant, and deeply human. Every element was designed to feel like a burst of inspiration: spontaneous, shareable, and just a little weird in the best way. We made sure the visual system was not only scroll-stopping but conversion-minded, built to work across everything from landing pages to paid media.