The Approach

Partnering with Mile 80 and our internal creative team, I helped shape and execute the visual language for Gamma’s One Click From Creation campaign — a world where technology and imagination coexist.

Our direction, which we called “surreal pointillism,” merged the limitless creativity of AI with the warmth of human touch. I contributed to developing this approach to reflect Gamma’s ethos — creativity that feels both expansive and personal. Working hands-on with Midjourney, I helped craft custom style references (srefs) to keep imagery consistent and distinctly Gamma as we explored whimsical, interstellar worlds.

The result: AI with a soul, an approach that’s odd, vibrant, and deeply human. Every image was designed to feel like a burst of inspiration — spontaneous, shareable, and just a little weird in the best way — while staying performance-minded across landing pages, social, and paid media.