The Opportunity
Strava’s marketing team needed a nimble creative partner to expand their email, in-app, and paid media toolkit—fast. With ambitious goals across acquisition, activation, and retention, they needed adaptable design systems that empowered marketers to move quickly without compromising the brand.
Email design clips.
The Approach
As the account lead, I assembled and led a cross-functional pod of three designers and a copywriter to deliver creative that could flex across the funnel. From diagnosing conversion drop-offs to reworking email modules and in-app placements, I steered weekly strategy sessions, managed timelines, and ensured seamless collaboration between our team and Strava’s internal marketers.
We built modular design systems that gave the Strava team control—template-based solutions they could tweak and test while staying consistently on-brand. Our assets lived across acquisition ads, onboarding journeys, and lifecycle emails, helping unlock faster speed-to-market and stronger performance.
Under my leadership, Strava became our most tenured creative-only account, retained for over 24 consecutive months—a testament to both results and trust.
TEMPLATE DESIGN
TEMPLATE DESIGN
An example of dynamic template in both desktop and mobile sizes designed for Strava’s club users.
Bonus Projects.
