The Opportunity
Future, Tom Brady’s training app, needed to stand out in a crowded fitness market. Our job was to cut through the noise with content that felt personal, sharp, and as disciplined as the coaches behind it.
The Approach
We leaned into the voices of the coaches, turning their unique training angles into snackable social creative. By cutting down long-form sessions into punchy, high-impact clips, we made the product feel accessible while showcasing expert credibility.
And yes, we also brought Brady himself into the mix. Shooting UGC-style ads with the GOAT gave Future a social-native edge: approachable, authentic, and built to convert.
TOM'S CUT
TOM'S CUT
A UGC-style ad cut from Tom’s cell phone video and b-roll.
Bonus Projects.
