The Opportunity
Future, Tom Brady’s virtual training app, needed to stand out in a crowded fitness market. Our job was to cut through the noise with content that felt personal, sharp, and as disciplined as the coaches behind it.
The Approach
We elevated Future’s look and feel with a premium, human-centered art direction: spacious layouts and a palette that felt modern yet approachable. Every visual touchpoint was designed to convey trust, warmth, and expertise, turning the training experience into something aspirational yet attainable.
On the content side, we leaned into the voices of the coaches, turning their unique training angles into snackable, high-impact social creative. By cutting down long-form sessions into punchy, scroll-stopping clips, we made the product feel accessible while showcasing expert credibility.
And yes, we brought Brady himself into the mix. Shooting UGC-style ads with the GOAT gave Future a social-native polish that was approachable, authentic, and built to convert.
TOM'S CUT
TOM'S CUT
A UGC-style ad cut from Tom’s cell phone video and b-roll.
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