The Opportunity
Gamma needed a go-to-market campaign that could compete in a crowded AI space—but everything was starting to look and sound the same: sleek UIs, generic futurism, and lifeless taglines. We saw a window to stand out by making AI feel not just powerful, but weirdly wonderful.
The Approach
I led the art direction for the launch campaign, pulling inspiration from surrealist masters like René Magritte. We created a visual world of floating cats, three-eyed thinkers, and interstellar mushrooms—designed to evoke a sense of strange clarity, mirroring what Gamma does for your ideas. The tone was confident yet playful, matching surreal visuals with friendly, fast-paced copy: “Get your idea out into the universe.” It was equal parts magic trick and product demo.
Bonus Projects.
